Sandringham Lodge
The goal for Sandringham Lodge was to translate a very specific aesthetic. A blend of raw African wilderness and refined Wabi-Sabi design. We needed to show how high-end architecture could coexist with nature without feeling intrusive. The challenge lay in the details; capturing the "imperfect" beauty of natural materials while ensuring the luxury of the space was still the primary focus.
Title
Sandringham Lodge
Date
2023
Challenge
The goal for Sandringham Lodge was to translate a very specific aesthetic. A blend of raw African wilderness and refined Wabi-Sabi design.
We needed to show how high-end architecture could coexist with nature without feeling intrusive. The challenge lay in the details; capturing the "imperfect" beauty of natural materials while ensuring the luxury of the space was still the primary focus.
Approach
This project tackles core challenge by building a intuitive digital experience focused on maximizing conversions.
I approached the project with focus on clarity and usability, mapping key user journeys before turning them into scalable interface patterns. The goal was to reduce friction in tasks while keeping consistency across the product as features grew.
Location
